Canvas by Lands' End

Have you heard about Canvas, Lands' End newest brand? Don't worry, I hadn't either.
Lands' End, the company I always assumed would continue to cater to those post-retirement, still using pagers kind of people, recently unveiled a new, classic brand, Canvas, that's targeted to a much, MUCH younger audience.
As the website says, Canvas provides "clothing that is rooted in function but oriented toward possibility." And I'd say that's a rather accurate statement, because although I generally ignore all functionality in my clothing choices the possibility of me buying Canvas pieces is pretty likely.

I think their pieces are simple and pretty, and the cotton tees looks as comfortable as anything.
But what do you think, would you or wouldn't you?

Images via Canvas website

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